Good question. To Anatomy, green design is a commitment to mindfully examine our ideas, art and actions in an effort to reduce our impact on the environment. We aim to produce and support design initiatives that give back more than they take. Essentially, we are working toward positive impact and abundance.

Green design starts with good business practices, an understanding of and deep connection with the target market and a solid marketing plan. If you're promoting your product or service to the wrong people you're wasting energy and resources, not to mention the negative effect on profits. Design, no matter how brilliant, will not compensate for a misguided goal. If your ladder is leaning against the wrong wall it doesn't matter how strong the ladder is nor how fast you climb, you will not reach your destination.

Looking to reduce your ecological footprint? Try switching couriers. Secured Courier has a new Green Team that uses only bikes and foot power in a the downtown core. They also deliver internationally.

Are you a tree-hugging business owner in the Toronto area? Consider joining Green Enterprise Toronto. (GET)